http://www.blacktree.tv
Avril Lavigne seems to have left her punk-rock roots behind for her “Alice” video, instead exploring a more haunting and gothic world through the rabbit hole. And the video’s director, Dave Meyers, said that video beautifully complements Lavigne’s contribution to the “Alice in Wonderland” soundtrack.
The video shot for two days at the end of January in Los Angeles’ Arboretum. And the singer and director didn’t allow local rainstorms to stop them from weaving together the dreamy concept. “[Avril and I] kind of discussed a version of what we ended up shooting,” he said about the video’s concept. “She saw herself running during the choruses. She saw herself at a piano. She was proud of her musical contribution to the song. And I sort of played with the texture. I built the hole and told her it would be cool to have her at the bottom of the hole. It was two artists vibing.”
And while “Alice in Wonderland” director Tim Burton wasn’t involved with the video concept-wise, Meyers took the song’s ethereal feel and embraced it for the video’s vibe. “I thought it was like, honestly, Tim Burton in music form. I didn’t expect it from Avril. I just really enjoyed the haunting quality of the song and just wanted to capture that in video form. In a lot of ways, what I wanted to do was a perfume ad in a goth way with enough of a story so that it’s not a bunch of randomness. And it made this surreal look that was fashiony but goth.”
The duo weren’t able to see the movie prior to shooting, so they had to use their imaginations for the video’s concept. They decided to create an “Avril” in Wonderland that included “a couple nods to the film.” Meyers added, “So there were certain touch points in general. We kind of wanted to make a haunting piece that represented goth and Alice. … It’s a fun world.
“Tim Burton keeps it pretty secretive. I just saw the film yesterday though. I got to see it after the [video was made]. That was my reward for a job well done. … Everybody was just excited [about the project], starting with Tim Burton. He loved the song and ended up loving the video. [And] I did enjoy [the film]. I thought it was wonderfully visual. It was very fashionable. It was funny. I’m a huge Tim Burton fan, so I was satisfied. It’s a more interesting take than the actual book. I think it’s a little more fun and has a little more edginess to it, and Alice is a little bit more of a heroine.”
Avril Lavigne first appeared in summer 2002, touting an addictive debut single (the spunky pop/rock gem “Complicated”) and a skatepunk image that purposely clashed with the polished glamour of mainstream pop. Lavigne, who was 17 at the time, quickly rose to teen idol status, selling several million copies of her debut album, Let Go (the best-selling album by a female artist in 2002), while inspiring a genuine fashion craze with her penchant for tank tops and neckties. As the decade progressed, so did Lavigne’s marketable sound, which took a contemplative turn on the sophomore effort Under My Skin before reaching an aggressively upbeat tone for 2007′s The Best Thing.
Born into a devout Christian household in the small town of Napanee, Ontario, Lavigne sharpened her vocal talents in church choirs, local festivals, and county fairs. She began playing guitar and writing songs in her early teens, focusing her early efforts on country music and contributing vocals to several albums by local folk musician Steve Medd. Arista Records caught wind of the singer and brought her aboard at the age of 16, with CEO Antonio “L.A.” Reid personally taking Lavigne under his wing. She quit high school, relocated to Manhattan, and set to work with a handful of prime songwriters and producers, but the partnerships only produced country songs — not the rock music in which Lavigne had become increasingly interested. Arista relented and instead sent Lavigne to Los Angeles, where she fashioned her melodic, edgy debut alongside such writing teams as the Matrix. Released in 2002, Let Go was the polished product, and its four high-charting singles — “Complicated,” “Sk8er Boi,” “I’m with You,” and “Losing Grip” — led the album to multi-platinum status within its second month of release. Lavigne became the youngest female musician ever to have a number one album in the U.K., and she supported the wildly popular disc (which eventually gained eight Grammy nominations) with a tour of Europe, Asia, North America, and Australia.
http://www.blacktree.tv
Duration : 0:3:37
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March 10th, 2010 at 6:33 pm
Muito foda, avril …
Muito foda, avril bota pra quebrar *-*
March 10th, 2010 at 6:33 pm
i love this song …
i love this song and u need to stop calling her goth and her video haunting ok girl lol
March 10th, 2010 at 6:33 pm
I like all of it …
I like all of it and I cant see anyone else singing this song she does a great jobb!
March 10th, 2010 at 6:33 pm
Her voice is …
Her voice is annoying on the long notes. I love her but still…..
March 10th, 2010 at 6:33 pm
esa chika es magica …
esa chika es magica, en verdad es magica
March 10th, 2010 at 6:33 pm
i love her outfit …
i love her outfit in the beginning and the end. this is a great song :]
March 10th, 2010 at 6:33 pm
demais muitooo bom
demais muitooo bom
March 10th, 2010 at 6:33 pm
The casting of …
The casting of Alice was perfect. Johnny Depp was great as the Mad Hatter and Helena Bonham Carter absolutely stole the show as the Red Queen. I saw it at tvserieshub. COM
March 10th, 2010 at 6:33 pm
same here
same here
March 10th, 2010 at 6:33 pm
i love avril the …
i love avril the first minute of the song is great don’t really like the rest tho lol
March 10th, 2010 at 6:33 pm
Thiss Songg Iss …
Thiss Songg Iss Well All iKann Sayy Iss Onee Wordd AWSOMEE!!!!! Shee Rockss !!!
March 10th, 2010 at 6:33 pm
love the video …
love the video don’t like the song
March 10th, 2010 at 6:33 pm
I would love to be …
I would love to be in Wonderland HAHA!
March 10th, 2010 at 6:33 pm
she’s wearing one …
she’s wearing one of her alice in wonderland shirts in the beginning!!!!
March 10th, 2010 at 6:33 pm
Nice song
Nice song
March 10th, 2010 at 6:33 pm
muito bom ….. …
muito bom …..avril demais
March 10th, 2010 at 6:33 pm
avril kinda lookz …
avril kinda lookz like kesha but kesha lookz so slutti but der 5 star singers [:
March 10th, 2010 at 6:33 pm
Screech, Screech… …
Screech, Screech….no it’s too late…a car crash of a song. A shame because Avril’s stuff usually rocks. Good vid though!
March 10th, 2010 at 6:33 pm
avril is SWEET!!! < …
avril is SWEET!!! <3
like her a lot, and this song is good 2
10/5*
March 10th, 2010 at 6:33 pm
bellaaaaaaa
bellaaaaaaa
March 10th, 2010 at 6:33 pm
fucked chick i love …
chick i love you avril
March 10th, 2010 at 6:33 pm
amazing song avril …
amazing song avril you rock!!
March 10th, 2010 at 6:33 pm
avril looks fat. …
avril looks fat. still, im lovin her
March 10th, 2010 at 6:33 pm
omg this is such a …
omg this is such a good song
the film is amazing go see it
March 10th, 2010 at 6:33 pm
EY NO SE MENTAN CON …
EY NO SE MENTAN CON MI ABRIL